Reduce Apartment Vacancy With a Tenant Leasing CRM Built for Multifamily Owners
Tenant Magnet is an occupancy engine for apartment owners and multifamily operators who want to reduce vacancy, improve leasing response times, and gain visibility into onsite leasing performance.
We install proven tenant lead generation and follow up systems, enforce onsite leasing accountability, and train your property staff so vacant units get filled faster.
Does It Make Sense for You? Let's Run the Numbers
Both calculators work with the keyboard and with a screen reader. Results update as you change a value, and the results are also read out as they change. Every field takes a number only; nothing you enter is sent anywhere.
Vacancy Loss Calculator
Calculate the financial impact of vacant apartment units
Financial impact
These results are out of date. Fix the errors above to update them.
- Monthly income loss
- -$24,000
- Annual income loss
- -$288,000
- Annual NOI loss
- -$144,000After 50% expenses
- Estimated property value loss
- -$2,400,000Based on 6% cap rate and 50% expense ratio
How this is calculated
Annual Income Loss × (1 - Expense Ratio) = Annual NOI Loss
$288,000 × (1 - 50%) = $144,000
Annual NOI Loss ÷ Cap Rate = Property Value Impact
$144,000 ÷ 6% = $2,400,000
Understanding vacancy impact: Physical vacancy directly reduces rental income and property value. The property value loss is calculated by first determining the Net Operating Income (NOI) loss after expenses, then capitalizing that NOI loss using the cap rate to show how vacancy affects your asset's overall worth.
Tenant Magnet service
ROI Calculator
See the return on investment from filling your vacant units
- Setup fee
- $5,000
- Monthly service
- $297 per month
Return on investment
These results are out of date. Fix the errors above to update them.
- Total investment
- $8,564$5,000 setup + $3,564 service fees
- Rental revenue gained
- +$86,4006 units × $1,200 × 12 months
- Property value gain
- +$720,000Based on 6% cap rate and 50% expense ratio
For every dollar invested in Tenant Magnet, you gain $94.16 in total value.
Value breakdown
Revenue: $86,400 + Property Value Gain: $720,000 = $806,400 total benefit
Property value based on annual NOI ($43,200 after 50% expenses) ÷ 6% cap rate
$806,400 - $8,564 investment = $797,836 net gain
Why Tenant Magnet?
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Purpose Built Tenant CRM
Every inquiry from calls, forms, ads, and listings flows into one dashboard.
Leads are automatically assigned, tracked, and followed up until they lease or go cold. Owners see activity. Managers see next actions. Nothing slips through.
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Onsite Manager Accountability
Daily and weekly follow up expectations are built into the system. You can see response time, contact attempts, and outcomes by leasing agent. No more guessing if leads are being worked.
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Owner Level Visibility
View lead volume, response speed, tours scheduled, and leases signed. See exactly where lease ups stall and what to fix. No need to micromanage or chase updates.
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Six Week Manager Training Included
We personally train your onsite manager for six weeks. One hour per week focused on lead handling, follow up process, and system usage. This is not software only. It is implementation plus behavior change.
Testimonial
"Tenant Magnet is like having a dedicated leasing super agent and supervisor on our team. Not only was it a great source for increasing traffic, it gave us visibility into how our onsite team was doing, how quickly and professionally they were responding - or not responding. Shortly after starting the program, we saw a significant spike in traffic at our properties and were able to identify gaps, implement training and correct some deficiencies with our leasing agents.
The system automated a lot of our process and provided actionable insight and visibility for our management group. It added lead flow to our existing efforts and gave us visibility on which marketing channels were working the best and which ones to reduce or eliminate completely. The team is very responsive and we are very happy with the results so far. Highly recommend."
FAQs
Is this GHL (GoHighLevel)?
Think of buying GHL like buying a brand new Ferrari but instead of getting the keys to the Ferrari, you get a pallet of parts and you have to learn how to assemble and tune it yourself. This can work well if this is your area of expertise.
With Tenant Magnet powered by Smart Syndicator we roll out the red carpet, set you up, hand you your keys, and teach you how to drive it safely and effectively. Then you get to hang out with all the other Ferrari owners once a week.
Our platform leverages GHL's powerful marketing architecture however ALL of our templates and automations are specifically engineered and tested for converting tenants.
What type of support can I expect?
We offer chat support via our internal support email from 9-5pm CST. We also provide a robust video training series via the S2 Academy and a help article and video library located in the support chat. Finally we have a weekly 1 hour group coaching call.
Do you offer marketing services beyond the CRM platform?
Through our sister company Smart Forge Media we also offer the following services:
- Facebook PPC Lead Generation
- Property Website Design
How secure is your platform?
Security is important to us and here are some of the measures we take to protect your data:
Secure Cloud Storage: All data is stored and backed up on the Google Cloud Platform, encrypted at rest with bank level encryption (AES-256), and is behind 2-Factor Authentication to help prevent unauthorized access. Strong encryption makes it difficult for criminals to actually use sensitive data.
Strong Passwords: We use strong non-lingual passwords on all admin accounts and maintain up to date antivirus software and firewalls.
Non Disclosure: We will never reach out to your investors or share any of or your investor information without your written approval unless compelled to by a regulatory agency. This excludes pre-existing relationships or people that connect with us through channels outside of the Smart Syndicator Ecosystem.